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New England Standard

About New England Standard

New England Standard is a small business, just like yours. We understand the scarcity of resources and time constraints you live with every day. If you reach out to us, we will listen carefully to what's on your mind and respond with an honest solution to your problem.

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The Edge Sports & Fitness

The Edge

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The Edge Sports & Fitness is a Vermont institution, and, lucky for us, a long time client of ours. We’ve worked with the Edge marketing team to develop several multi faceted campaigns. Most of which included time sensitive materials distributed across multiple media outlets all with one main goal: New Members! This client is a real runner and gunner. They expect results, not excuses. And they expect their marketing to do the same.

For all of these projects, we worked with their team to organize and structure the content as it came in, trying to make the project as seamless as possible. We fact checked the information, proofed all content, and also made recommendations on how to present the information in the most user friendly way. The end products all speak to the power of a unified brand. The Edge Sports & Fitness shows no signs of slowing its member growth and robust program schedule. At New England Standard, we just hope we keep up.

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QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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Albany Chef’s Food & Wine Festival

Albany Chef’s Food & Wine Festival

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The Albany Chef’s Food & Wine Festival hosts a highly successful annual event, one of the largest foodie gatherings in New York’s Capital Region. It raises tens of thousands of dollars for the arts every year. In 2013, the festival approached us about creating a new look for their brand and a better presentation online. Over 4 years later, we’re still going strong. The festival has seen explosive growth in both it’s size and popularity. We’ve tried to ensure their marketing efforts keep pace.

In partnership with board member Michelle Hines Abraham, we established a new logo design, a printed guide to the festival, and a new website. The board members wanted marketing that more accurately represented the culinary style and elegance the festival is known for. They also wanted patrons to be able to find their favorite events on any device and purchase tickets online.

New England Standard built the website from the bottom up. We created a wireframe that segmented events on different pages, so audiences could easily find information they were looking for. We also introduced keywords to the site, allowing for easier indexing by search engines. Patrons can now purchase tickets online from any page on the website, which proved to be a huge revenue generator. We’ve also designed myriad print collateral, dozens of sub event logos & full ad campaigns to support this event. 2016 will see even more evolution in the brand and their platform, and we’re more committed than ever.

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QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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