Connecting with Clients & Customers

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The Cole Agency offers a large spectrum of personal and commercial insurance in Macon County, Georgia. New England Standard had designed their website years earlier when the client asked us to update it with a fresh look and broader visibility.

We broadened the scope to include pages for all services the client provides, educating customers about benefits and risks of each. We also added forms for people to submit queries through.

QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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Powell Bredice & Stern PLC is a personal injury law firm that needed a new website with better SEO positioning. After a disastrous experience with HIBU, they hired us to build an entirely new platform with locally produced content.

Our collaboration produced a unique interface that speaks to Vermont values while also promoting the client’s expertise. Following the launch, we then embarked on a sustained content strategy designed to teach accident victims about the claims process and how to sidestep common mistakes along the way.

QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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Our task was to design a simple, clean, and affordable lobby site for Avalon Pools, a small but successful family business in Milton, VT.

They wanted a platform that would present their product line professionally and deliver qualified leads. It appears to be working. We kept the website simple and direct, with features and benefits outlined for the user, and strong calls-to-action for lead generation. Avalon Pools now receives two or three serious inquiries a week through the site.

QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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Simple Solutions introduced us to this client that manufactures water resistant welcome mats for residential and recreational use, a niche product has a very strong customer base among boat owners in particular. The business needed brand repositioning and website creation to improve the shopping experience for customers.

QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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The Edge Sports & Fitness is a Vermont institution, and, lucky for us, a long time client of ours. We’ve worked with the Edge marketing team to develop several multi faceted campaigns. Most of which included time sensitive materials distributed across multiple media outlets all with one main goal: New Members! This client is a real runner and gunner. They expect results, not excuses. And they expect their marketing to do the same.

For all of these projects, we worked with their team to organize and structure the content as it came in, trying to make the project as seamless as possible. We fact checked the information, proofed all content, and also made recommendations on how to present the information in the most user friendly way. The end products all speak to the power of a unified brand. The Edge Sports & Fitness shows no signs of slowing its member growth and robust program schedule. At New England Standard, we just hope we keep up.

QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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