Real Estate & Home Improvement Services

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This luxury homebuilder in Sussex County, MD had no real online presence prior to hiring us. Red Sapphire Consulting, the marketing agency that handles strategy for M&H, asked us to produce a website with content and visuals that sets them apart from their competition.

The resulting website perfectly reflected the client’s focus on personalization, service and craftsmanship, telling the brand story with descriptive language and gorgeous images of their work. This project is still in progress.

QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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A collaboration between Red Sapphire Marketing, New England Standard and Limelite Restoration. Grant and Summer Stelter worked in disaster recovery for almost fifteen years in Vermont before launching their own company, Limelite Restoration. Red Sapphire Consulting was helping them get started when they brought us in to create a platform that would help the client stand out among their entrenched competitors.

Click an image to enlarge.

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Scope:

Together with Red Sapphire, we designed logos, vehicle wraps, business cards, and a website to capture leads.

Desired Outcome:

The goal was to help this startup make a big impact in the greater Burlington area, particularly in flood-prone areas.

Execution:

A year after completing the limeliterestoration.com, we added search engine optimization to our services. We went back under the hood and added keyword-focused tags to help the site earn greater visibility for their most important services. Within five months, Limelite shot from a 50+ ranking to having seven keywords in the top ten search results on Google. Three pages are currently in the top five, creating a thirty-eight percent increase in organic search traffic.

Click here to view the live site.

Questions or comments? Please drop us a line!

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MORE DESIGN WORK

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Full Care Painting needed a new brand, including website development, door hangers, yard signage, and vehicle lettering. This family owned small business in New York’s Capital Region asked New England Standard to jump in. The new direction needed to reflect the integrity their reputation had earned in the marketplace.

Full Care Painting has also launched an extremely successful key-word & geo focused social media campaign over the last couple of years. We’re proud to say they’re currently on page 1 of most of their desired Google searches, they’re getting tremendous feedback from Facebook, Pinterest & Thumbtack, and the last time we checked, they were running 3 paint crews booked well into Fall of 2016.

This stuff works.

QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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Polli Construction is a full service residential contractor in Chittenden County, Vermont. They needed an updated website with a fresh look and modern CMS capabilities to add content to his expansive service pages.

We created a keyword-rich architecture that allows visitors to quickly access service pages and learn about solutions the client provides. Our inbound marketing strategy generates several leads a month by educating homeowners about solutions to common problems.

QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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One of the things we like most about working with a longstanding client is watching their brand evolve over the years. CBHB is extremely aggressive at staying on top of media and tech trends. They have led the market in Vermont not just in real estate sales, but also on responsive design, SEO, content marketing, digital sales pieces, and tablet-based presentations for years.

We’re proud to say that Coldwell Banker, Hickok & Boardman Realty has been a valued partner of ours from the very beginning. We’ve designed quarterly reports, hi-end collateral, mix-media campaigns and consulted on several of their brand-wide marketing initiatives. The company prides itself on keeping an open dialog with their clients, and we wanted to keep the conversation going.

CBHB is a rock solid brand and they are surrounded by some of most beautiful land in America. Honestly, marrying the two was not that difficult. We focused on keeping the noise to a minimum, and let CBHB and Vermont shine together.

QUESTIONS?

HOW CAN NEW ENGLAND STANDARD HELP?

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