GE Idea Works
GE was launching a new B2C initiative that connects with young entrepreneurial inventors. The concept was to create a platform where innovators could share their work, gain access to GE patents, and maybe even sell a patent to GE itself.
We packaged a sharp, responsive design the team could bring to life in a fully interactive website. The end result was beautiful. After leaving a ton of Photoshop files on the cutting room floor, we found a streamlined approach that just clicked.
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