Healthcare Association of New York State
The Healthcare Association of New York State wanted to revitalize their existing website and branding. New England Standard was asked to focus on atmosphere, visitor experience, and overall impact; a refreshingly creative approach from a government agency. We dismissed all preconceptions and approached their brand philosophically. We wanted to translate the gravity and purity of HANYS’ mission into visual experience that worked across multiple platforms.
New England Standard turned in over a dozen concepts. We would have been happy to deliver a dozen more. Being engaged in a project this creative and broad in scope is a very rare opportunity. We still occasionally scroll through the HANYS deliverables with equal parts pride and gratitude.
HOW CAN NEW ENGLAND STANDARD HELP?